Fix Your Marketing
Fix Your Marketing

Fractional CMO Services That Deliver Results

You have big dreams for your company, and marketing leadership can help you get there. You need a unified go-to-market strategy and team that is laser focused on the goal.

Fractional CMO Engaged

  • Translate the CEO & the Board’s vision into marketing campaigns and objectives
  • Define the key talent the business needs to reach its goal
  • Assist HR in finding, interviewing, and managing qualified talent to implement marketing strategy
  • Report weekly to the CEO and Board on all KPIs mutually defined as important
  • Continually innovate ways to reach marketing and sales goals despite roadblocks
This service is a good fit for you if:

1. Your business’s revenue is at least $5 million annually.
2. You need marketing strategy created and someone to ensure its execution.
3. You either have a marketing team in place or plans to hire a team and need a marketing leader.
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Half-Day Consultative Strategy Session

In this half-day session, we will dive deep into your marketing strategy and provide clear direction on what needs to be improved to reach your goals:
  • 4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your company’s needs.
  • 7 day Preparatory Period via email correspondence
  • Delivery includes immediate marketing punch list, list of blindspots, and marketing campaigns for next 1-6 months
This service is a good fit for you if:

1. Your business’s revenue is at least $2 million annually.
2. You have a strong marketing team in place but you need a fresh and accurate strategy.
3. You’d like to see how working with a fractional CMO would work before committing longterm.

Smart Questions You Might Be Asking

A website redesign is a tactic. A fractional CMO builds the whole revenue engine—strategy, positioning, campaigns, and KPIs—then brings in the right partners for web, ads, or automation. If you want sustained pipeline growth, not one-off deliverables, hire a fractional CMO services partner.

Yes. In our Engaged Fractional CMO model I collaborate with HR to source, vet, and onboard talent as needed.

Minimum is 90 days; most clients keep us 6–18 months because the compounding ROI on marketing leadership beats a fractional CMO salary multiple times over.

*Hiring a CMO at your business with my experience would cost upwards of $250,00 plus benefits.

Absolutely. Start-ups get senior strategy without a full-time C-suite salary, while PE firms use us to accelerate EBITDA across the portfolio pre-exit.

From predictive lead-scoring to generative content drafts, we embed AI in every stage—always within your data-privacy policies and utilizing the resources approved by the organization.

Growth-oriented, metrics-focused, and people-first. We set clear KPIs, celebrate wins, and keep high performers in their zone of excellence.

Deep-dive discovery, ‘secret-shopper’ customer research, KPI benchmark, and quick-win campaigns—so you see traction before Day 30.

Yes—when your in-house team matures, we can shift from Engaged to Advisor-only support.

Look for revenue-tied KPIs, Energy industry expertise, and a documented fractional CMO responsibilities roadmap—not just ‘marketing ideas’

Get The Marketing Expertise You Need to Grow Your Business

Delegate your marketing outcomes to an expert to take your time back and see a greater return on your marketing budget.

Book a Call with Melanie
Book a 15-minute Growth Diagnosis
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Melanie Harr-Hughes

Fractional CMO for the Energy Industry

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