Melanie Harr-Hughes, Fractional CMO for SaaS & Manufacturing in the Energy Industry

You don’t have to struggle with your marketing. With the right strategy & team in place, you can achieve real results. I’m here to help you become the go-to brand in your space.

There’s a Better Way

You see, most energy companies don’t address these issues:

A sales leader is often tasked with “doing marketing” which takes away valuable time they should be closing deals and getting face-to-face with customers
Unclear expectations between sales & marketing which results in misaligned messaging between the two departments and confuses customers
Lack of marketing experience and leadership which results in no measurable customer growth or brand recognition

With a Fractional CMO, those issues become opportunities. Here’s what you could accomplish instead…

Become the digital leader in your space, reaching the next generation of customers
Sales & Marketing are now aligned and driving toward revenue growth
Development of your team and becoming the “go to” brand in your space

I’m here to help you become the top brand in your space.

Meet Melanie

Your Fractional CMO

Hi! People that know me call me Mel, so you can too. I could tell you all of the market-y things I’ve done, but mostly you need to know that I’m 100% committed to seeing your success.

If you’re looking for a trustworthy leader who will tell you like it is, root out inefficiencies, and consistently build up the team around her- then that’s me!

I’ve held a long-time belief that whenever I leave somewhere, I want it to be better than when I found it. I think that’s true for most companies in the energy industry as well; it takes all of us working together to make the world a better place for those coming after us. If that describes you, then let’s connect!

What is it like to work together?

Reliability

I’m responsible for all your marketing outcomes. Each quarter you’ll see reports on what’s happening and the plan for the next quarter.

Energetic & Highly Driven

I’ll create a positive, growth-oriented culture in your marketing team, and delegate tasks to keep each person in their genius zone as much as possible.

Process Driven & Collaborative

You’ll see our executive level KPIs and progress. I’ll develop strategies that are repeatable, and everyone knows their stake in the game. The marketing team will work closely with sales & product to ensure messaging is consistent and the customer experience is built toward retaining customers.