Fractional CMO for the Energy Industry

Get the B2B Marketing Leadership You Need

I help SaaS Providers and Manufacturers in the Energy Industry create and execute a profitable marketing strategy.

Added $8M

in New Sales Revenue

Fractional CMO for the Energy Industry

Get the B2B Marketing Leadership You Need

I help SaaS Providers and Manufacturers in the Energy Industry create and execute a profitable marketing strategy.

Added $8M

in New Sales Revenue

Strategy, Efficiency, Alignment—Done for You

Revenue-First Growth Strategy

I reverse-engineer your goals into a 90-day marketing roadmap with clear KPIs, budgets, and owners.

Zero-Waste Budget Optimization

I audit every channel, kill low-ROI spend, and re-allocate dollars to campaigns that compound pipeline.

Full Team Alignment

Weekly syncs and shared dashboards lock Marketing, Sales, and Product on the same revenue KPIs.

Fractional CMO for the Energy Industry

Your solutions power a more efficient industry. Let revenue-focused marketing amplify sales and expand your impact.

What’s a fractional CMO?

A fractional CMO is the executive who runs your marketing team and is responsible for all of your marketing outcomes.

A great fractional CMO will find out what your goals are, understand what has worked so far, and create a comprehensive marketing plan to achieve those goals.

I’ve been leading high performing marketing and creative teams since 2007, and understand the importance of aligning with the goals of the business. I’ll make sure your team is performing at a high level and is constantly maturing and developing. We’ll develop and implement the systems and processes to make your marketing a reliable, long-term asset to your company.

That’s what I do for manufacturers and technology providers that serve the energy industry.

I’d love to hear what your goals are, and help you reach them with results focused marketing.

“The value that Melanie adds to any team is unquestionable. Thinking creatively, developing processes/standards, and setting bold goals are all trademarks of her leadership and dedication.”

Let’s Work Together

Half Day Consult

  • With a couple of weeks of prep via email and a 4 hour session together, I’ll put together the customer journey and essential next steps for your marketing department.

Engaged

Fractional Chief Marketing Officer
  • You’ll get a comprehensive marketing strategy with prioritized campaigns. I’ll work with your team daily to execute the strategy I lay out.
Popular

Ongoing Advisor

  • With check-ins every other week, your team will stay on track and campaigns will continually improve.

Why I Care About Making Your Marketing World Class

I know it can be frustrating to have big goals for your company and feel bogged down by marketing that isn’t working well or takes up too much of your time. I love solving marketing problems and guiding teams to win with their strengths.

Schedule a quick 15-minute call to see if a Fractional CMO could be a good fit!

Let’s Get Started

Schedule a 15-minute call to see if a Fractional CMO is a good fit.

Then, we’ll get on a longer call to deep dive into your needs. Then, I’ll share the steps I recommend with a proposal.

In the first 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.

What Does a Fractional CMO Do Within the Energy Industry?

  • Create your marketing strategy- aligned with sales
  • Correct your messaging and positioning so customers know exactly what you offer and how you can help them
  • Create systems for your team to follow so that after I leave they continue developing.
  • Map out your customer journey to ensure the customer experience is world class.
  • Hire marketing employees and consultants to execute so that the marketing strategy we develop is properly carried out and is growing your business.
  • Manage KPIs so your marketing makes you money
  • Understands how to partner with product & sales teams to drive revenue
  • Sets your business up to become the authority in your space, so that your brand works for your business.

How to Know if You Need a Fractional CMO

  • You are running your marketing team instead of being the CEO or Sales Leader
  • You’re not sure what campaigns to have your marketing team try next, or what success looks like
  • You don’t have your customer journey mapped out, or clear KPIs for your campaigns
  • You are over reliant on trade-shows and not sure how to utilize other marketing tactics to reach your audience

Get The Marketing Expertise You Need to Grow Your Business

Delegate your marketing outcomes to an expert to take your time back and see a greater return on your marketing budget.

Clients